Abstrak Penelitian ini membahas tentang analisa sebuah industri produk kecantikan dari India yaitu Himalaya Herbals. In planning of this industry expansion, action plan is done by making the implementation schedule as execution guide. The result of research analysis is used as a reference in planning of beauty industry expansion in Indonesia. Multi attribute model to evaluate consumer's trust process toward product attribute. We use means-end chain method to know the simple knowledge structure that contains the relationship attributes of consequences and the value of the product. The beauty industry in Indonesia is targeted by foreign countries because of its rapid growth. In order to be able to enter and adapt according to Indonesian circumstances, it is necessary to consider some things that foreign industries need to address, such as consumer consumption behavior, host country regulations, marketing, and relationship management. This article discusses about the analysis of beauty product industry from India, called Himalaya Herbals.
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